Kule minyaka ili-10 idlulileyo, iibhloko zokwakha eziphumeleleyo zewebhusayithi azikatshintshi, kodwa indlela yokwakha inayo. Kule nqaku, siza kukubonisa Uyenza njani iwebhusayithi ephumelelayo yeWordPress kwi2020 , Inyathelo nenyathelo.
Injongo yethu ephambili yayikukwenza esi sifundo Kulula kubaqalayo ukuba balandele . Ayinamsebenzi ukuba awuzange wakhe iwebhusayithi ngaphambili. Ukuba awuzange uve nge-SEO (ukukhangela kweinjini yokukhangela), kulungile kwakhona! Ngokungafaniyo nezinye izifundo, siza kukubonisa iindlela ezizodwa esizisebenzisileyo ukwenza iiwebhusayithi zeWordPress eziphumeleleyo (ezinje ngale) ezihanjelwa zizigidi zabantu inyanga nenyanga.
Akuyiyo i-rocket science. Awudingi ukuba ube yikhompyuter ye-whiz okanye wazi nantoni na malunga nendlela yokwenza ikhowudi! Ngeyure nje okanye ezimbini, unokuba phezulu kwaye usebenze ngewebhusayithi eyakhelwe impumelelo.
Indawo eyiNgcali yeWebhusayithi
Sigqibe kwelokuba senze iwebhusayithi yomthengisi ogama linguAnita House. Ibandakanya iphepha lasekhaya elihle, uluhlu lodweliso, ifom yoqhakamshelwano, malunga nephepha, nokunye okuninzi!
intsingiselo yebhayibhile yenombolo ye-10 emaphupheni
Emva kokuba uthathe i jonga kwiwebhusayithi yakhe , Sicinga ukuba uya kuvuma ukuba kubonakala ngathi yenziwe yi-arhente - ingasebenzisi umakhi wewebhusayithi, kwaye ngokuqinisekileyo ayithandi ukuba ithathe ngaphantsi kweeyure ze-2 ukwakha. Kodwa yenzekile.
Kutheni le nto i-WordPress lukhetho olungcono kuneWix, Weebly, kunye naBambi abaSebenzi beWebhusayithi
Zininzi iindlela 'zokwakha iwebhusayithi iividiyo' kwi-intanethi nakwi-YouTube. Mhlawumbi ubonile. Kukho ababoneleli abaninzi be-web hosting njengeGoDaddy kunye nabaninzi 'abasebenziseka lula' abakhi bewebhusayithi abanjengoWix kunye neWeebly. Zininzi iindlela ezahlukeneyo zokwakha iwebhusayithi kwaye zonke zinokudideka ngokwenene.
Onke la maqonga anento efanayo. Bonke bayathembisa ukuba baya kukubonisa indlela yokwakha iwebhusayithi ekumgangatho ophezulu ngexesha elincinci, ngemali encinci. Kodwa inyani kukuba uninzi lwewebhusayithi ziyasilela.
Kutheni le nto ngaphezulu kweepesenti ze-90 zewebhusayithi ezikwi-intanethi zifumana ukugcwala zero? (imvelaphi: ahrefs uphando lwezithuthi Impendulo ilula: babengenasicwangciso . Abanawo amaqhekeza aphambili olwazi emgceni ngaphambi kwexesha enza umahluko phakathi kwempumelelo yewebhusayithi kunye nokusilela.
Ngokungafaniyo nezinye izifundo, into yokuqala esiza kukunceda ukuba uyenze kukudala isicwangciso esilula. Kuyimfuneko kwimpumelelo kwaye Ithatha kuphela umzuzu omnye ! Nokuba ukhetha ukulandela isifundo sethu, somnye umntu, okanye nokuba uthatha isigqibo sokuqesha umyili wewebhu oqeqeshiweyo, le mibuzo iya kuba sisikhanyiso sakho njengoko usakha ngeWindowsPress.
Ukucwangciswa kweWebhusayithi yeWordPress ephumeleleyo kuMzuzu o-1
Bamba ipeni kunye neqhekeza lephepha, kwaye siqale! Ngasentla, bhala phantsi uhlobo lweshishini okulo uze uphendule le mibuzo mithathu:
- Yeyiphi inombolo # 1 yinjongo ofuna ukuyifeza ngewebhusayithi yakho? Yintoni ekufuneka yenzekile ukuze wenze imali?
- Yintoni ekufuneka yenziwe lundwendwe ukufezekisa injongo yakho kubo?
- Yintoni ekufuneka umtyeleli ayazi okanye ayibone ngaphambi kokuba afezekise injongo yakho?
Kwividiyo yethu yedemo, sakhe iZiko leWordPress likaStephen Mullinax, umyili wemizobo ovela eAtlanta, GA. Injongo yakhe # 1 kukufumana abathengi abatsha-yindlela ayenza ngayo imali. Ukwenza oko, undwendwe kufuneka luzalise ifom yoqhakamshelwano. Ngaphambi kokuba benze oko, baya kufuna ukujonga iphothifoliyo, bafunde ngoStephen ngokwakhe, kwaye abone amaxabiso akhe. Kufuneka kube lula ukunxibelelana naye. Esi sicwangciso silula sanele ukuqala ukubumba iwebhusayithi ehambelanayo.
Cinga ngenjongo yakho njengoko wakha iwebhusayithi yakho. Kwimeko kaStefano, kukufumana abathengi abatsha. Ixesha. Ayisiyiyo into ekhangeleka intle ekungekho mntu wakha wayindwendwela.
Umxholo ulula. Ukuphendula umbuzo othi, 'Ngaba oku kungandinceda ndiphumeze injongo yam?' kunokuba luncedo kakhulu njengoko usenza izigqibo malunga nokuba uza kufaka ntoni kwiwebhusayithi yakho kwaye, okona kubaluleke kakhulu, yintoni hayi ukubeka kwiwebhusayithi yakho.
Olunye uncedo lolu hlobo lokucwangcisa kukuba lusebenza kakuhle kwi-SEO, emele ukwenziwa kweinjini yokukhangela. UGoogle uthanda iwebhusayithi apho amaphepha ahlukeneyo anezihloko ezizodwa. (Umthombo: Isikhokelo sokuQala seGoogle seGoogle )
Injongo # 2: Yenza abantu batyelele iWebhusayithi
Ngoku ukuba sichonge injongo yethu ephambili, kufuneka sithethe ngenqaku lethu lesibini: ukwenza abantu batyelele iwebhusayithi yethu yeWordPress. Iyintoni inqaku lokuba newebhusayithi ekhangeleka kakuhle ukuba akukho mntu ukhe wayindwendwela?
Asithethi ngabantu esele banekhadi lakho leshishini okanye sele beye kwivenkile yakho. Abo bantu sele besazi ngawe. Sithetha ngokutsala abantu abatsha.
Uninzi lwabantu luthi ekuphela kwendlela yokwenza ukuba abantu batyelele iwebhusayithi yile:
- Ukuhlawulela intengiso kuGoogle. Ezo ziziphumo zophando ezibonakala phezulu kwiziphumo zokukhangela ezithi 'Intengiso' ecaleni kwabo.
- Bhatala iarhente ye-SEO ukwenza amaqhinga kwiwebhusayithi yakho ayikhuphele phezulu kuGoogle simahla xa abantu bechwetheza ngegama eliphambili.
Kwi-jargon ye-SEO, 'igama eliphambili' kule mihla linokucingelwa 'njengebinzana eliphambili.' Inokuba ligama elinye okanye aliqela. Umzekelo, 'iWindowsPress' kunye 'neewebhusayithi ezingcono zeWordPress' zombini ngamagama aphambili e-SEO.
Inyani yile awudingi ukuhlawula iarhente ebizayo ukwakha iwebhusayithi elungiselelwe i-SEO . Siza kukubonisa indlela yokwenza oko.
Singoochwephesha be-SEO
Sisebenzisa le webhusayithi, i-payetteforward.com, upphone.com, kunye nezinye iiwebhusayithi zeshishini ezingaphaya kwesigidi esi-1.5 sabantu abatyelela inyanga nenyanga ngophendlo lwezinto eziphilayo zikaGoogle.
I-Payette Phambili iTrafiki yokuKhangela kweOrganic kaGoogle
Kwi-SEO, 'iziphumo zophando lwezinto eziphilayo' yiyo yonke into ebonisa phantsi kwecandelo lentengiso kuGoogle.
Isithethi sendlebe se-iphone asisebenzi
Sifuna ukukhankanya oku ukubonisa ukuba siyayazi nyani indlela yokwenza i-SEO ngo-2020 kunye nendlela yokuseta iiwebhusayithi zempumelelo. Asenzi nto 'umnqwazi omnyama' okanye sisebenzise amaqhinga afihlakeleyo ukuze abantu batyelele iwebhusayithi yethu.
Ukukopa Akusebenzi
Kutheni singakhohlisi? UGoogle uzele ngamagumbi azele ngabantu abakrelekrele emhlabeni. Babamba onke amaqhinga. Nokuba amaqhinga omnqwazi omnyama asebenza inyanga okanye ezimbini agwetyelwe ukusilela. Ndiyazi ngetyathanga elikhulu lehotele elizama ukukopela kwaye lahlulwa kuGoogle kangangeminyaka.
Senza konke okusemandleni ukuhlala kwicala elilungileyo likaGoogle. Asizukubonisa nantoni na engazukusebenza ixesha elide.
Ibali lempumelelo
Kwiminyaka embalwa edlulileyo, ndakhe iwebhusayithi kwindawo yendawo ye-pizza. Abazange bacinge ukuba bafuna iwebhusayithi, kodwa ndibakhele yona. Ndisazi ukuba banokwenza imali eninzi ngakumbi ukuba banayo iwebhusayithi elula.
Ndiphendule le mibuzo mithathu ukucwangcisa iwebhusayithi ngaphambi kokuba ndiqale. Injongo # 1 yewebhusayithi kukuba abantu bababize kwaye ba-odole ipitsa. Ngaphambi kokuba benze, baya kufuna ukujonga kwimenyu. Elula.
Uhlalutyo lukaGoogle liqonga lasimahla eligcina umkhondo wabantu abatyelele iwebhusayithi yakho. Ndiseta ixabiso leedola ezingama-25 ngefowuni nganye, ekunokwenzeka ukuba kwisiphelo esisezantsi somyalelo wabo ophakathi. Abantu abangama-217 batsalele umnxeba ngaphezulu kweentsuku ezingama-30 ngexabiso lenjongo elipheleleyo le- $ 5,425. Eyona nto inomdla kukuba i-150 yabo ngekhe ibize ukuba abenzanga iphepha lemenyu kwiwebhusayithi yabo.
iphone ayisebenzi kakuhle
Unokwenza iwebhusayithi ekhangeleka kakhulu kwiWordPress ekumgangatho ophezulu kuGoogle, ufumana iifowuni ezininzi, kwaye wenze imali. Awudingi arhente ye-SEO kwaye awudingi ukuhlawula intengiso. Kuya kufuneka uyazi ezinye zezinto ezisisiseko ezilula ezenza iiwebhusayithi zibe yimpumelelo. Isifundo sethu siza kukubonisa ngokuchanekileyo ukuba wenzeni, inyathelo nenyathelo.
Abacebisi beWebhusayithi abaCetyiswayo
Sitshilo ngaphambili: Baninzi abakhi bewebhusayithi abancinci abenza ukuba uqalise mahala. Kodwa kuya kufuneka uhlawule izinto eziyimfuneko ukuze uphumelele - izinto eziza simahla nabanye ababoneleli bewebhu. I-Wix, i-Weebly, kunye nezinye izinto ezibiza imali eninzi ngokuba negama lakho lesizinda, ukhuseleko lwe-SSL (siza kukuchaza oku kamva), ukulahla iintengiso, kunye nohlalutyo, ukubala nje ezimbalwa.
Iqonga lokusingathwa kwewebhu esincomayo libiza kakhulu kuneWix kunye neWeebly ngaphambili, kodwa libonelela ngexabiso elininzi, nayo yonke into oyifunayo ukwakha iwebhusayithi yeWordPress ephumeleleyo.
Injini yeWP ikunika imixholo yasimahla yeStudioPress, nganye enexabiso $ 99. Uya kufumana inkxaso yasimahla evela kubaqeqeshi kumzi mveliso. Abaphuhlisi bewebhu abazimeleyo bahlawulisa i-100 / iyure okanye nangaphezulu ngenkxaso. Uya kufumana inkxaso yesizinda simahla simahla, izatifikethi ze-SSL, kunye nokusingathwa okukhawulezayo kwi-intanethi. Yi ngokupheleleyo ixabisa i-30 yeedola ngenyanga.
UGoogle uyathanda ukubona iiwebhusayithi ezikhawulezayo, ngokunjalo nabantu abatyelela iwebhusayithi yakho. Ycinge. Ukuba eli phepha lithathe imizuzwana eli-10 ukulayisha, ubuya kubetha ngasemva kwaye uzame enye iwebhusayithi. Ndiyavuya uhlala!
Kubaluleke kakhulu ukuseta iwebhusayithi yeWordPress ukuze uphumelele kwasekuqaleni, kwaye iWP Injini iya kukunceda wenze oko.
Ungaziphepha Njani iimpazamo Phantse wonke umntu uyenza ngeWordPress
Ukukhetha umboneleli olungileyo wokubamba kubalulekile kwimpumelelo, kodwa akonelanga. Kuya kufuneka uyazi ukuba useta njani ngokuchanekileyo iWindowsPress kwaye uphephe iimpazamo ezenziwa ngabantu abaninzi xa bezimisa. Sithathe isigqibo sokwenza ividiyo yabaqalayo emva kokuba sijonge ezinye iividiyo kunye namanqaku alapha kwi-intanethi.
Uninzi lwabantu abenza iitutorials zikulo ukuze benze imali ngokukhawuleza. Senza ikhomishini ukuba ubhalisela i-WP Injini ngekhonkco lethu. Oko kwathiwa, Injini yeWP ngokwenene yeyona ndlela ilungileyo yokwenza iiwebhusayithi ezintsha.
Saqhagamshelana nabo kwaye sakwazi ukufumana ezethu ikhowudi yekhuphoni (PAYETTE20) eya kukufumanela Iinyanga ezi-4 zikhululekile , Esona sibonelelo silungileyo oza kusifumana naphi na kwi-intanethi.
Masiqalise
Besinokulenza eli nqaku ukuba libe namagama ayi-10,000 ubude, kodwa ividiyo iluncedo kakhulu kunombhalo xa kufikwa kumba wokufundisa abantu indlela yokwakha iiwebhusayithi.
Bukela ividiyo yethu ye-YouTube apha ngezantsi. Unga
Malunga nokuthenga igama ledomain
Sicebisa ukuba uthenge indawo yakho Imimandla kaGoogle . I- .com yi- $ 12 kuphela ngonyaka, kwaye iGoogle yenza kube lula kakhulu ukubhalisela idilesi ye-imeyile yeshishini- into efana nale [imeyile ikhuselwe] Banika nokukhuselwa ngasese simahla, uninzi lwamagama ababhalisi begama lolawulo. Asifumani khomishini kubo. Zezona zilungileyo, kwaye sizisebenzisa nathi.
IWebhusayithi yeWordPress ephumeleleyo: Yakhiwe!
Yindlela yokwenza iwebhusayithi ephumeleleyo yeWordPress kwi2020. Enkosi kakhulu ngokufunda. Siyathemba ukuba eli nqaku nevidiyo yethu ziluncedo! Zive ukhululekile ukusishiya nezimvo apha ngezantsi ngemibuzo. Siyavuya ukunceda nangona sinako.